Salon for Global ContentNetflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad BuyersNetflix initially asked for a 'soft $65 CPM,' or cost per thousand impressions, but sources say many advertisers aren't willing to pay...
Salon for Global ContentA+E Networks Plans TV Ad-Sales Shake Up, Will Press for Total Audience MeasuresCourtesy of Always with Honor for Variety Madison Avenue tends to focus on the young. Now the owner of TV’s Lifetime, History and A&E...