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Netflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers
Netflix initially asked for a 'soft $65 CPM,' or cost per thousand impressions, but sources say many advertisers aren't willing to pay...
A+E Networks Plans TV Ad-Sales Shake Up, Will Press for Total Audience Measures
Courtesy of Always with Honor for Variety Madison Avenue tends to focus on the young. Now the owner of TV’s Lifetime, History and A&E...
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