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With Nielsen Under Scrutiny, NBCU Wants to Build New Measurement System
The Voorhes for Variety The TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it...
TV Networks Want to Yank Nielsen Accreditation
Cheyne Gateley for Variety The nation’s big TV companies are calling for a new yardstick. A trade organization representing Disney,...
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