Otto Turton, chief commercial officer at Vue Cinemas. “If you think about what AI is great at, it’s digesting the density of data and finding patterns of data that it’s beyond what any human can look at in their lifetime. … But then the human [can add to this by] looking at trends and culture.”

Tim Richards (Courtesy of BFI/Vue) Tim Richards, CEO of international cinema chain Vue, has been named chair of the British Film...